Motorcyclists are more likely to be injured in serious or fatal crashes than car drivers.
In 2007 588 motorcyclists died and 6,149 were seriously injured in road accidents.
Injuries to motorcyclists are far out of proportion to their presence on our roads. Motorcyclists are just 1 per cent of total road traffic, but account for 20 per cent of all Great Britain's road user deaths.
The five most common factors in road accidents that involve injury to motorcyclists are:
* failed to look properly
* loss of control
* failed to judge other person's path or speed
* careless, reckless or in a hurry
* poor turn or manoeuvre
Around 21 per cent of accidents in which a motorcyclist was killed did not involve another vehicle.
THINK! motorcycle strategy
The THINK! motorcycle strategy is supported by two national campaigns. One promotes safer driving by both car drivers and motorcyclists and is delivered through a mix of TV and radio advertising, PR and working with partners.
THINK! also promotes motorcycle safety to leisure motorcyclists through sponsoring the British Superbikes Championships and the work of the THINK! Motorcycle Academy.